Focus Your Efforts: Proven Social Media and Email Marketing Tips for 2025
Running a business in 2025 can feel like juggling champagne bottles on a tightrope—where every step is a blend of balance and boldness, often leaving you overextended and exhausted.
Your marketing activities shouldn’t add to the chaos, they deserve clarity and ease. With a few thoughtful updates, you can make genuine connections and free up space to focus on the areas that need your attention most. Try these ideas to bring more clarity and ease to your process.
Prioritize Reels & Short Videos
Instagram treats Reels as a top format. Buffer found Reels earn 36% more views than other posts. Try keeping Reels short with a strong hook in the first few seconds. The optimal length is 7–15 seconds, as higher completion rates and shareability are favored by the algorithm. Longer videos can work too, but only if they follow a strong narrative arc that keeps viewers engaged. Use trending audio or on-trend topics to capitalize on Instagram’s recommendation system. If your videos feature talking heads or voiceovers, be sure to include captions and subtitles—visible text overlays ensure your content stays engaging, even when viewed with the sound off.
Use a “social SEO” mindset
Instagram and LinkedIn behave like search engines. Use keyword-rich captions, hashtags, and profile info so your content surfaces for relevant searches. For example, if you’re a productivity coach, include searchable phrases like “productivity tips” or “time management” in your bio, post text, and alt text. Use alt-text on images (accessible description) with relevant keywords. Only use a few targeted hashtags (5–11) per post: choose niche tags your ideal clients might follow, plus location tags if you’re targeting locally. This “social SEO” approach helps non-followers discover you on explore pages.
Engage with your community like you would your favorite collaborators
Growth on Instagram, LinkedIn and even TikTok is a two-way street. Reply to every comment and DM quickly (within 24 hours if possible) to build community and to let the platform know you’re active. Ask questions in captions to spark conversation. Actively interact with accounts in your niche: follow relevant businesses or peers, like/comment on their posts, and mention them where appropriate. This signals that your content belongs in their audiences’ feeds. Consider small collaborations or cross-promotions with complementary local businesses (e.g. a coach partnering with a wellness instructor) to expose each other’s followers to new content. Encourage happy clients to tag or mention you — featuring user-generated content or client spotlights provides social proof and broadens reach.
Mix in quality carousels that get saved, shared, and reposted
Even with the strength of video performance, images and carousels still matter. High-quality photos and informative carousel posts attract saves and shares. Create “save-worthy” content (tips, checklists, how-to guides, infographics) that users will bookmark. For carousels, use an engaging cover image or first slide that encourages viewers to swipe through; this longer dwell time boosts your ranking. In captions, tell a story or pose a question, and always include a clear call-to-action (e.g. “comment your thought” or “check link in bio”). Keep captions concise but authentic — share personal anecdotes or insights that connect with your audience.
Send fewer emails, but make every one worth opening
To keep subscribers engaged, deliver only ultra-relevant content. Using simple automation helps keep your workload light while keeping subscribers engaged—and if that means dialing back the frequency, it’s a smart move. Maintain a clear, consistent brand voice while avoiding inbox overload by setting up smart triggers:
Welcome email immediately after sign-up
Thank-you note + cross-sell three days post-purchase
Re-engagement reminder 30 days after last interaction
Continuously refine your strategy by:
A/B testing subject lines and send times
Tracking engagement to optimize future sends
Let automation tools handle the heavy lifting so you can stay creative
The right digital marketing tools streamline content creation, schedule posts, automate emails, and simplify everything your business needs, helping you save time, stay consistent, and grow your online presence with less effort. My new fave is donesy.co, it's the next wave of AI content creation without needing all those long, confusing prompt lists.
Use streamlined workflows to guide your next marketing move
Imagine stepping into a marketing and content strategy that flows. Starting with just a few of these tips can help you feel empowered in your business, instead of overwhelmed by it. When your strategy harmonizes with your vision, your voice becomes unmistakably compelling and unforgettable.
What you offer is powerful, and the world wants more of it. When your digital presence reflects that value, your audience doesn’t just follow—they believe, connect, and take the next step: they buy.
Take a look through my free guides to find the best way to update your marketing and content creation activities.